Kaged Muscle® Becomes First-Ever “Official Sports Nutrition Supplement of the PFL”
NEW YORK (May 23, 2019) – The Professional Fighters League (PFL), the first organization ever to present MMA through a Regular Season, Playoffs and Championship format, today announced a multi-year partnership with Kaged Muscle®, establishing the brand as the “Official Sports Nutrition Supplement” of the PFL. Kaged Muscle joins a growing portfolio of PFL brand partners, including ESPN, GEICO, Anheuser-Busch InBev and Air Force Reserve.
“Sports nutrition is a category that is intrinsic to combat sports, and we’re excited to align with Kaged Muscle as our first-ever official nutrition partner,” said Peter Murray, CEO of the PFL. “Our roster of top fighters from 15 countries around the world train and compete at the highest level, and in partnership with Kaged Muscle, we will highlight their unmatched work ethic and unwavering drive to be the best.”
“Our diverse, scientifically-backed lineup of products helps elite level athletes, like PFL MMA fighters, and everyday gym-goers meet their fitness goals without compromising on quality, safety and affordability,” said Kris Gethin, CEO of Kaged Muscle. “This dynamic partnership with the PFL, an innovator in MMA with events across ESPN, helps us reach a large, passionate and engaged community throughout its season-long format. It provides a platform to build awareness for our brand and communicate what we stand for as a sports nutrition brand.”
The official partnership with the PFL provides Kaged Muscle the rights to use PFL logos and “Official Partner” branding for advertising and promotional usage. Kaged Muscle logos will be featured in and around the cage and on signage in and around arenas. Additionally, PFL and Kaged Muscle will collaborate on content showcasing the athletic prowess and fitness regimens of PFL fighters.
PFL action airs across ESPN2, ESPN+, — the leading multi-sport streaming service, and ESPN Deportes, in addition to TSN in Canada, and on a wide and diverse group of premier global distribution partner platforms reaching over 150 countries around the world. This season, the PFL is further integrating its SmartCage and Cagenomics technology to the broadcast experience, delivering dynamic, real-time data and analytics on fighter performance that bring fans inside the cage like never before.
About Professional Fighters League
The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a regular season, playoffs, and championship. PFL’s differentiated format and exciting fights sparked breakout growth for the league. PFL events are Thursday nights primetime live on ESPN2 and ESPN+.
The PFL 2019 Season features elite MMA athletes across six weight classes, including the first-ever 155-pound women’s division, with each fighter having two fights during the PFL Regular Season in May, June, July, and August. The top eight fighters in each weight class advance to the single-elimination PFL Playoffs in October, where fighters must fight twice and win twice in the same night to advance to the finals. PFL Championship is New Year’s Eve with the winners of each title bout being crowned PFL World Champion of their respective weight class and earning $1 million. Viewers will be delivered next-gen stats never before seen in MMA through the PFL’s proprietary SmartCage™ platform and Cagenomics™ technology.
PFL is backed by an investor group of sports, media, entertainment, and business titans. Watch PFL live Thursday nights in the U.S. on ESPN2, ESPN+, ESPN Deportes. PFL is also available in 130 countries around the world with leading local broadcasters.
For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague), and Facebook (/ProFightLeague).
About Kaged Muscle
Kaged Muscle® is an award-winning, ultra-premium sports nutrition line and lifestyle brand, created to help athletes and fitness enthusiasts of all levels reach their transformation goals. Headquartered in Huntington Beach, California, KM is a rapidly growing innovator of premium quality supplements in the sports nutrition category. Earning top accolades in 2017 and 2018 for their flagship products, Pre-Kaged®, In-Kaged® and Kasein™, from sports nutrition retail giants Bodybuilding.com, GNC and Vitamin Shoppe, KM's award-winning line has quickly become an industry leader for clean, premium quality products and the brand consumers can trust.
Formulated with research-backed premium quality and patented ingredients, each and every KM product undergoes rigorous in-lab development and testing as well as real-world use in the gym by top athletes, to ensure their quality and effectiveness. KM's commitment to providing athletes of all levels with premium, safe, science-backed sports nutrition products sets the brand apart from many of its competitors. The comprehensive line of sports nutrition products is third party tested for purity and potency, contains no artificial colors or flavors, no synthetic caffeine, and is certified free of banned substances by Informed-Choice and Informed-Sport. In addition to offering premium quality products, KM also provides consumers with an array of powerful resources, including hundreds of articles, videos and online trainers, to help educate and guide them on their journey to better health and performance.